Rising dragon around the dome of Cologne, or: what is cultural integration Part II
…..I realized the birth of this picturesque image I talked about earlier. This image reminded me of experiences which I had as consultant and coach in companies when they follow a fusion process. A fusion in business is based on an intercultural process. One company with its special culture joins, meets and unites with another company, with its typical culture. In contrast to official wording most of these processes are a non-equal-fusion.
Most of those fusions in business failed. They faile because of a wrong approach of understanding intercultural communication. Intercultural communication and integration in business often means: We put those two companies together, have a look, try to find out the most effective and efficient elements of structure and efficiency in order to build up the new company on these analytical results.
Intercultural communication and integration does not function like this. ……………….
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